THE ByOSO STORY

“BYOSO CREATES A LIFESTYLE BRAND THAT EMBODIES ALL FORMS OF ART, IGNITES CREATIVITY, EMBRACES INDIVIDUALITY - ULTIMATELY PROVIDING A UNIQUE EXPERIENCE OF IDENTITY AND EXPRESSION."

– JESSE MORANO, CREATIVE DIRECTOR

BYOSO IS A PASSPORT INTO THE AUTHENTIC SELF.
BYOSO INTERPRETS JAPANESE INSPIRED STREET AND URBAN WEAR IN A MODERN UPDATE. OUR COLLECTIONS ARE A BY-PRODUCT OF THIS CULTURE AND COMMUNITY. AT BYOSO, WE SEE THE SYNTHESIS OF RETRO GAMING, MANGA, ANIME AND OTHER CREATIVE ARTS INTO A LIFESTYLE COLLECTION THAT UNIQUELY PAIRS THESE VINTAGE LEGACIES WITH MODERN TECHNOLOGY.

BYOSO’S APPROACH CENTRES ON CREATIVITY ACROSS MEDIA AND MATERIALITY.
THIS FLUIDITY AND FREEDOM ALLOWS US TO BE ADAPTIVE AND AGILE. WITH CURIOSITY AND CARE FOR HIGH QUALITY, WE BELIEVE ATTENTION TO SMALL DETAILS MAKE A BIG DIFFERENCE.

BYOSO SEEKS TO FIND THOSE WHO KNOW WHAT THEY’RE LOOKING FOR - EVEN IF THEY’VE NEVER SEEN IT BEFORE.

WITH A DISTINCT SPIN ON ALL WE DO AND DESIGN,
BYOSO IS, AND WILL BE, FOREVER EVOLVING.

LIGHTHOUSE FOUNDATION

BYOSO CARES DEEPLY ABOUT THE LIVES AND LIVELIHOODS OF OTHERS, ESPECIALLY YOUNG PEOPLE CHALLENGED WITH UNSTABLE HOME ENVIRONMENTS, NEGLECT, ABUSE AND OTHER RISK FACTORS.
THE LIGHTHOUSE FOUNDATION OFFERS STABILITY AND COMMUNITY FOR THESE YOUNG PEOPLE – THROUGH PROVIDING HOMES AND THERAPEUTIC CARE PROGRAMS. THESE INITIATIVES SUPPORT KIDS TO HEAL FROM THESE TRAUMATIC EXPERIENCES AND REDISCOVER BELONGING AND PURPOSE.

TO SHOW OUR SUPPORT OF SOMETHING WE ARE SO PASSIONATE ABOUT, BYOSO DONATES $5 FOR EVERY PURCHASE OVER $50 TO THE LIGHTHOUSE FOUNDATION.

AS CREATIVE DIRECTOR JESSE MORANO EMPATHETICALLY EXPLAINS, “WE ARE ALL THE BYPRODUCTS OF OUR ENVIRONMENTS AND EXPERIENCES. WHEN I SEE AND HEAR ABOUT THE CHALLENGES YOUNG PEOPLE GO THROUGH, I CAN’T HELP BUT THINK WHERE AND WHO WOULD I BE IF I WAS EXPOSED TO THE SAME SET OF CIRCUMSTANCES?” WITH AN UNWAVERING CARE FOR THE PHYSICAL, EMOTIONAL, AND MENTAL WELLBEING OF THESE YOUNG PEOPLE, BYOSO IS COMMITTED TO MAKING MEANINGFUL IMPACTS THROUGH RAISING AWARENESS AND FUNDS.

BYOSO IS ALWAYS SCANNING FOR NEW WAYS AND OPPORTUNITIES TO HELP THIS CAUSE. ONE SUCH EXAMPLE IS THE ‘THANK YOU’ CARDS BYOSO COMMISSIONED FROM A 12 YEAR OLD ARTIST SUPPORTED THROUGH THE LIGHTHOUSE FOUNDATION. THESE CARDS ACCOMPANY EACH BYOSO PURCHASE AS A WAY TO FURTHER THIS CONNECTION. ENDEAVOURS LIKE THESE EMPOWER YOUNG PEOPLE  WITH OPPORTUNITIES TO LET THEIR TALENTS AND SKILLS SHINE THROUGH, LIKE A LIGHT HOUSE ILLUMINATING THE DARK.