" BYOSO IS A STREETWEAR BRAND BORN FROM A PERSONAL FASHION JOURNEY, HONOURING THE OVERSIZED, VINTAGE STYLE OF BORROWED FAMILY TREASURES. WITH THE TAG LINES 'NOT FOR RESALE' AND 'RENTAL SERVICE’, WE TRANSFORM PERSONAL NOSTALGIA INTO A UNIVERSALLY RELATABLE STYLE NARRATIVE, PAYING HOMAGE TO THOSE THAT INSPIRED US ALONG THE WAY “